Tuesday, January 7, 2014

COUNTER-FIGHTER'S DICTIONARY: MISSPELLINGS

By Sharon Wolff

MISSPELLINGS

DEFINITIONOdd word substitutions, incorrect spelling and grammatical mistakes that appear on counterfeit labels, packaging and products. Includes: improper use of capital letters, punctuation and other outlandish or subtle mistakes. 

Misspellings on licensed, trademarked products are immediate indicators of counterfeiting. In fact, if you see misspellings, just call it a day and look no further into your own Research Zone. Legitimate companies pay label makers mega bucks to get it right!

How does this occur? English is not the native language or priority of counterfeiters (80% are from China). Syntax and meaning get turned around and lost when non-English fluent individuals attempt to navigate between languages in order to copy or translate printed material.

Counterfeiters are also not familiar with the English alphabet, and when copying print from an authentic product may not know the difference between the letter "O" and the number zero "0". Also, counterfeiters may be cranking out their products so quickly that they don't care about the details. I have an unsubstantiated hunch: the better the counterfeit, the better the spelling?

Mama told you to pay attention in school. However, the now generation is losing spelling and grammar skills because of reliance on spellcheck, abbreviations and other spelling shortcuts. But you better watch out. Your skills can mean the difference between real and fake product identification.

Examples of our favorite misspellings from the world of licensed sports apparel and electronic accessories:


"articie" instead of "article, plus several spacing errors 
THE FAMOUS ABBLE MISSPELLING/MISDIRECTION ON A COUNTERFEIT APPLE IPHONE CHARGER CUBE

A phrase to nowhere: "When disposing of the wireless controller ___________"

FECAP? LIGHTFAST? HUH?

"Re-cteated" should have been "Recreated".  Non-English speaker confusion of "r" and "t".
You figure out this one!

BESIDES MISSPELLING "Hesdphones", this whole paragraph doesn't even make sense.

AND, THE HAUL OF SHAME 2013 AWARD GOES TO:

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