Wednesday, April 8, 2015

PROPER LABELS: WHY WE LOOK INSIDE

Why do we stroll by your booth, grab a few items, turn them inside out, nod and walk away?

We are inspecting certain name-brand and licensed merchandise to make sure it is legit. While we are not trademark attorneys, we study authentic products with proper labels and tags.  We can often (but not always-that would make our job too easy) discern legitimacy by merely looking at sewn labels.

Brands identify their products with their names, logos and other details on well-sewn or applied tags.
They do not use generic or Made in China sewn tags.
Period.

FROM LEFT TO RIGHT:
NEW ERA HAT, NORTH FACE DENALI JACKET, ADIDAS MEXICO HOME SOCCER JERSEY




Of course, some counterfeiters attempt to replicate the real labels, but they usually don't seem to get it right.




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